Cunard Bon Voyage! Envelope

[Adriatic]

I've been to a flea market and going thru some old b/w pics, prescriptions etc., and this envelope of The Cunard Steam-Ship Company caught my attention.
The Cunard was founded in 1840 under a different (longer) name and it was The Cunard Steam Ship Company Ltd. from 1879 until 1934. so I conclude that the envelope could be from the 1930's.
In 1934 the company was merged with its rival, Blue Star Line per request by the British Government due to financial difficulties under the name Cunard White Star.
After 1949, they often change names & owners (Cunard Eagle, BOAC Cunard...), having ups & downs in those years.

On the front of the envelope, the name 'Mr. Jovanovic' is written so it is very likely that Mr. Jovanovic left his homeland (Croatia?) in search for better life
in America in 1930's.Of course, there are other posibbilities - that said gentleman maybe visited Europe and his homeland in the 30's - but th first possibility is most likely to occur.

I don't know how much he payed for the ticket/boarding pass (the ticket was not in the envelope), but I payed for the envelope and the pics some 5 €.

In 1995, Cunard Line introduced White Star Service to Queen Elizabeth 2 as a reference to the high standards of customer service expected of the company. The term is still today onboard its newer vessels. The company has also created the White Star Academy, an in-house programme for preparing new crew members for the service standards expected on Cunard ships.

The White Star Line flag is raised on all current Cunard ships and the Nomadic every 15 April in memory of the Titanic disaster.


Cunard Line

 

[Mark Baber]

Cunard White Star was not a merger of the entirety of the two companies. What happened in and after 1934 is this: The North Atlantic operations of the Cunard Steamship Co. and the Oceanic Steam Navigation Co. were transferred to the newly-created Cunard-White Star, Ltd. Another new corporation, Oceanic Steam Realisation Co. was created to hold the 38% of the stock of Cunard White Star stock allocated to White Star's creditors (principally IMM and the Treasuries of Northern Ireland and Great Britain); the other 62% was owned by Cunard. Although OSNC wasn't dissolved until 1939, it was left with no business activities and no assets after the merger occurred. The Realisation company was dissolved in 1948, after the 1947 acquisition by Cunard of the 38%.

The other part of 1934 is that the ships and routes of White Star's Australian and New Zealand services went to Shaw Savill & Albion, White Star's long-time partner in the New Zealand trade and, in the Royal Mail era, a wholly-owned subsidiary of White Star. These assets were not involved with Cunard White Star.

 

[Adriatic]

Cunard White Star was not a merger of the entirety of the two companies. What happened in and after 1934 is this:...

I was just trying to establish from what period was the mentioned envelope I've found on the flea market.
I got the info from Wikipedia, and you surely have more in-depth knowledge on the matter as it is evident from your post.