Norwegian Cruise Line

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(4:45 p.m. EDT) -- It was a celebration of all things New York today at Manhattan's Pier 88, as Mayor Michael Bloomberg, NYC-based pop art icon Peter Max and top brass from Norwegian Cruise Line gathered for the next reveal on Norwegian Breakaway, the 144,017-ton, 4,000-passenger ship debuting in May 2013.

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Norwegian Cruise Line announced today that it is unveiling a new brand platform and integrated national advertising campaign, “Cruise Like a Norwegian,” that embraces and celebrates the community of diverse vacationers who embody the passion, freedom and flexibility inherent in a Norwegian Cruise Line Freestyle Cruising vacation.

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The Norwegian Breakaway, Norwegian Cruise Line’s newest 4,000-passenger Freestyle Cruising ship goes on sale to Latitudes members, Norwegian’s frequent guests, starting tomorrow, Friday, October 14, 2011. Sailings will open to the public on Monday, October 17, 2011.

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Norwegian Cruise Line will be featured in upcoming episodes of two of VH1 television network hit reality television series, The T.O. Show and Tough Love.

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Norwegian Cruise Line's next ship, the Norwegian Breakaway, goes on sale to the general public today for the first time.

Scheduled to debut in 2013, the 4,000-passenger vessel has been available for booking by members of Norwegian's frequent passenger program, Latitudes, since Friday.

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Norwegian Star arrived for the first time in Tampa on Sunday, her new homeport through April 2012. This is also the first time Norwegian Cruise Line has based a ship in Tampa. The 2,348-passenger ship is sailing a series of seven-day Western Caribbean cruises through April 8, 2012 with stops in Roatan, Bay Islands, Honduras; Belize City, Belize; Costa Maya and Cozumel, Mexico; along with two relaxing days at sea.

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Norwegian Cruise Line’s fleet of 11 ships will offer guests a "spooktacular" cruise experience for Halloween.

Festive decorations will be adorned throughout the ship and guests can participate in special activities* to celebrate the light-hearted holiday, from masquerade balls and costume contests to spooky scavenger hunts and scary movie trivia.

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The following is the text of a press release issued by the Office of the Mayor of New York City:

(NEW YORK) -- Mayor Michael R. Bloomberg and Norwegian Cruise Line CEO Kevin Sheehan today announced that Norwegian Cruise Line’s new state-of-the-art 4,000 passenger ship, Norwegian Breakaway, will make New York City its year-round home port.

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Norwegian Cruise Line announced the next three "Legends" to perform as part of Legends in Concert on board Norwegian Epic beginning Saturday, Nov. 5, 2011 when the ship returns to Miami, Fla. The tribute artists are performing as entertainers including Lady Gaga, Steven Tyler and Elvis Presley.

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Norwegian Cruise Line and Nickelodeon today announced the expansion of their exclusive partnership, extending the popular family entertainment and programming from two to three ships with the addition of Norwegian Gem, beginning in February 2012. Nickelodeon-themed family events, shows and activities were first introduced in April 2010 on Norwegian Jewel and in July 2010 on Norwegian Epic.

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