>now Carnival doesn't even mention the word 'cruise' in their latest tv add campaign! They want you to book a 'Carnival vacation'.
That is because, after twenty years of aggressive marketing by thre industry, most people still associate 'cruise' with 'elderly' and 'dull.' Remember, in another thread, how I was riffing on the film Normandie to Rio, and the long sequence of passengers sitting on garbagecan lid-like discs, spinning, and how one would have to be almost suicidally bored before that seemed even remotely appealing as a passtime? Well, unfortunately, that is how most people who've not been aboard a ship still view cruises- boring and inane. So, bit by bit, the word 'cruise' has been disappearing from advertizing.
>replaced 'passenger' with 'guest'
Can think of worse things to be called by the staff. Like "third class" for instance. Or, to apply a slur to my own ethnic group 'oily variety Magyar' or any of the other less than endearing terms which show up, applied to passengers, in the autobios of ex crewmen and officers looking back at the glory days of transat travel. I'll take 'guest' and at least a thin veneer of common courtesy any day. That said, I hate the term "guest" which has been in common use in this context since at least the mid 1920s, at least towards
first class passengers.
>Nothing stays the same forever
Thank God! Imagine travelling with a staff who hated anything Irish, Jewish, Eastern European, American, newly rich, or non-white. In a small cabin with limited deckspace and no activities whatsover.